What is Arcads?
Arcads is an AI platform for creating UGC-style video ads. You pick an AI actor from a large library, enter a script and get a video of the actor delivering it. On top of that, there are features for variations, languages and additional formats.
What Arcads is good at, and who it's for
Arcads specializes in one format, and it shows. The actor library is large, and you can quickly turn one script into many versions with different faces, languages and openings. That's very handy for hook testing.
- Performance teams with an in-house creative strategist who want to turn scripts into videos fast
- Media buyers who need many hook variations for testing
- Agencies producing talking-head videos for several clients
- Brands advertising in multiple languages
Pricing and model
Arcads uses monthly plans with credits. Prices aren't fully listed on the website, and plans are usually shown only after you sign up. The figures below therefore come from third-party sources.
| Plan | List price per month (approx.) | Note |
|---|---|---|
| Lite | about $29 | entry plan, without talking actors per third-party sources |
| Starter | about $110 | sometimes on promotion |
| Creator | about $220 | more credits |
| Pro | about $550 | includes API, team seats, custom actors |
According to third-party sources, as of October 2026. Talking-actor videos are billed by length, and according to these sources partial minutes are rounded up. How many finished videos a plan gets you depends on length and variations.
What you still have to do yourself with Arcads
Arcads solves the production of a talking-head video. Whether that video sells is decided before, in the script, and after, in selection and testing. These tasks stay with you:
- Research: Working out buyer types, problems, objections and your customers' language from reviews, comments and competitor ads.
- Angles and scripts: Developing a distinct message for each buyer type and writing it so it sounds natural when spoken.
- Hooks: Writing several openings per video. You'll find ideas in video ad hooks.
- Statics: Arcads focuses on video. You need static ads on top, often from another tool or a designer.
- Quality control: Checking lip sync, emphasis, facial expressions and how your product is shown, and cutting weak versions.
- Ad claims and disclosure: For supplements and beauty, making sure claims are allowed and AI content is properly disclosed.
- Time: Writing scripts, generating, selecting, editing and exporting takes a few hours every week.
Research, copy, statics and AI UGC videos as a subscription, reviewed by performance experts. From $990 a month, cancel anytime.
Arcads vs. AVVEN
| Arcads | AVVEN | |
|---|---|---|
| What you get | a tool for videos with AI actors | finished statics and AI UGC videos with 3 hooks each, every month |
| Who does research, scripts and hooks | you or your team | AVVEN: data and ICP research, angles, copy, scripts and hooks |
| Review before delivery | none, you review yourself | review by performance experts, script and hook approval before every video |
| Pricing model | subscription with credits, prices after signup, about $29–550 a month per third-party sources | subscription from $990 a month for 20 ads, cancel monthly, public pricing |
| Time required from you | medium to high, scripts and selection are on you | low: onboarding, approvals and feedback in the customer portal |
| Best for | teams with ready scripts and high testing volume | DTC brands without their own creative team |
AVVEN has three plans: Starter at $990 (20 ads: 14 statics and 2 videos with 3 hooks each), Growth at $2,290 (50 ads: 32 statics and 6 videos, multiple avatars, iterations based on your numbers) and Scale at $5,390 (120 ads: 84 statics and 12 videos, express delivery in 3 to 4 days). All prices are per month. Other plans deliver in 5 to 7 days, with one revision round per ad included. AVVEN does creatives only, no media buying and no landing pages.
When Arcads, when AVVEN
Arcads is right for you if you already know which messages you want to test, write scripts yourself or have them written, and mainly need lots of talking-head variations fast. With an in-house creative strategist, you'll get a lot out of the tool.
AVVEN is right for you if that groundwork is exactly what's missing: you run a DTC brand without your own creative team and want finished, reviewed, test-ready ads every month, statics and videos together, without writing scripts yourself. How to think about AI UGC in general is covered in AI UGC videos.
Frequently asked questions
How much does Arcads cost?
Arcads doesn't fully publish its prices, and you usually see the plans only after signing up. According to third-party sources, there's a low-cost entry plan without talking actors, plus plans with list prices of about $110, $220 and $550 a month, sometimes discounted.
Does Arcads write the scripts for me?
Arcads offers writing help, but research, angle, script and hooks are your responsibility. The tool turns your script into a video with an AI actor.
What's the difference between Arcads and AVVEN?
Arcads is a self-serve platform for videos with AI actors. AVVEN is a creative subscription where research, scripts, hooks, statics and AI UGC videos are made for you and reviewed before delivery.
Who is Arcads the better choice for?
Teams that already know which scripts they want to test and want to produce lots of video variations themselves, for example with an in-house creative strategist or media buyer.