Guides
Ads that sell: know-how for DTC brands
Everything we use at AVVEN in practice: from hooks and formats to creative testing, health claims and AI disclosure.
AI AdsAI Ads for E-Commerce: Cost, Process and What to Check7 min readUGCWhat Are UGC Videos? Meaning, Examples and How to Make Them7 min readAI UGCAI UGC Videos and AI Creators: How Good Are They and When Are They Worth It?7 min readHooksVideo Ad Hook Ideas: 30 Templates That Stop the Scroll7 min readStatic AdsStatic Ads That Sell: 15 Formats With Examples7 min readCreative TestingMeta Ads Creative Testing: How Many Creatives Should You Test?7 min readMeta AdsCreative Fatigue: How to Spot Tired Ads and What Actually Helps6 min readMeta AdsMeta Ad Creatives: Sizes, Formats and Safe Zones5 min readCostHow Much Does a UGC Video Cost? UGC Creator Costs, Realistically Calculated6 min readRules and PlatformsDo You Have to Label AI Ads? Rules for Meta, TikTok and the EU AI Act6 min readRules for Supplement BrandsHealth Claims in Supplement Ads: What You Can and Can't Say8 min readSupplementsSupplement Ads on Meta: Rules and Creative Tips7 min readNiche: SupplementsSupplement Brand Marketing: How to Win New Customers Online7 min readNiche: SleepSleep Supplement Ads: Angles, Hooks and Rules6 min readNiche: Gut HealthGut Health Ads: Angles, Hooks and Rules6 min readNiche: BeautyAds for Beauty, Skincare and Collagen Brands: Angles and Rules6 min readNiche: FocusAds for Focus and Nootropics Products: Angles, Hooks and Rules6 min readNiche: SportsAds for Sports Nutrition and Protein Brands: Angles, Hooks and Rules6 min readNiche: LongevityAds for Longevity Brands: Angles, Hooks and Rules6 min readNiche: KidsAds for Kids' Vitamins and Family Products: Angles and Rules6 min readComparisonHiggsfield Alternative for DTC Brands: Tool vs. Done-for-You6 min readComparisonArcads Alternative: Use AI Actors Yourself or Get Finished Ads?6 min readComparisonCreatify Alternative: AI Ad Tool or Finished Ads on Subscription?6 min readComparisonMakeUGC Alternative: When Finished Ads on Subscription Pay Off5 min readComparisonAdCreative.ai Alternative: Ad Generator or Finished Ads on Subscription?6 min readComparisonBillo Alternative: Real UGC Creators or AI UGC on Subscription?6 min read
Ads that sell, without an in-house team
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