What is MakeUGC?
MakeUGC is an AI platform for UGC-style video ads. You choose an AI actor, enter a script and generate videos of the actor talking about your product. Depending on the plan, you also get custom avatars, templates, higher resolutions, team seats and API access.
What MakeUGC is good at, and who it's for
MakeUGC's strength is a low price of entry into AI UGC. You can test with a modest budget whether the format works for your product and generate many variations when you need them.
- Founders and small teams who want to test AI UGC themselves on a budget
- Teams with an in-house creative strategist who want to turn scripts into videos quickly
- Agencies building the tool into their own production
- Brands with high variation needs and clear scripts
Pricing and model
MakeUGC uses subscriptions with monthly credits. The pricing page shows prices billed annually.
| Plan | Price per month, billed annually | Credits per month | Note |
|---|---|---|---|
| Starter | $29 | 500 | no custom avatars |
| Growth | $39 | 1,000 | 1 custom avatar, HD up to 4K |
| Pro | $79 | 2,000–5,000 | 3 custom avatars, more seats |
| Enterprise | on request | custom | includes a creative strategist, optional managed production |
According to MakeUGC's own pricing page, as of October 2026. Every plan can be tried for $1. The page doesn't state monthly-billed prices directly, and they're correspondingly higher. Credit usage per video depends on model, length and resolution.
What you still have to do yourself with MakeUGC
The tool generates the video. Turning that into an ad that speaks to your buyer takes work before and after:
- Research: Deriving buyer types, problems, desires and objections from reviews, comments and competitor ads.
- Angles and scripts: A clear message per buyer type, written so it sounds credible when spoken.
- Hooks: Several openings per video so you can test what makes people stop scrolling.
- Statics: Static ads, which often carry a large share of spend on Meta, are needed on top. More in static ads.
- Quality control: Spotting unnatural expressions, odd emphasis and inaccurate product depictions, and cutting them.
- Ad claims and disclosure: For supplements and beauty, making sure claims are allowed and AI content is disclosed.
- Time: Writing scripts, generating, selecting, editing and adding captions.
Research, copy, statics and AI UGC videos as a subscription, reviewed by performance experts. From $990 a month, cancel anytime.
MakeUGC vs. AVVEN
| MakeUGC | AVVEN | |
|---|---|---|
| What you get | a tool for videos with AI actors | finished statics and AI UGC videos with 3 hooks each, every month |
| Who does research, scripts and hooks | you or your team | AVVEN: data and ICP research, angles, copy, scripts and hooks |
| Review before delivery | none, you review yourself | review by performance experts, script and hook approval before every video |
| Pricing model | subscription with credits, from $29 a month billed annually | subscription from $990 a month for 20 ads, cancel monthly |
| Time required from you | medium to high | low: onboarding, approvals and feedback in the customer portal |
| Best for | doing it yourself on a budget with your own scripts | DTC brands without their own creative team |
AVVEN's plans: Starter at $990 (20 ads: 14 statics and 2 videos with 3 hooks each), Growth at $2,290 (50 ads: 32 statics and 6 videos, multiple avatars, iterations based on your numbers) and Scale at $5,390 (120 ads: 84 statics and 12 videos, express delivery in 3 to 4 days). All prices are per month. Other plans deliver in 5 to 7 days, with one revision round per ad included. AVVEN does creatives only, no media buying and no landing pages.
The price gap is large, and honestly, that's the core of the decision. With MakeUGC, you pay for a tool and bring your own time and experience. With AVVEN, you pay to have research, scripts, production and review done for you.
When MakeUGC, when AVVEN
MakeUGC is right for you if your budget is tight, you like writing scripts yourself and you have time for production and selection. For first tests with AI UGC, the low entry price is a real advantage.
AVVEN is right for you if you run a DTC brand without your own creative team and would rather spend your time on product and sales. You get finished, reviewed, test-ready statics and videos every month. We compare what human and AI UGC each cost in How much does a UGC video cost?
Frequently asked questions
How much does MakeUGC cost?
According to its own pricing page, plans billed annually work out to $29 (Starter, 500 credits), $39 (Growth, 1,000 credits) and $79 (Pro) a month. You can try any plan for $1. Enterprise is priced individually.
How many videos do I get with MakeUGC?
It depends on credit usage. How many credits a video takes depends on the model, length and resolution. The pricing page doesn't list a fixed number of videos per plan.
What's the difference between MakeUGC and AVVEN?
MakeUGC is a self-serve tool for videos with AI actors. AVVEN is a creative subscription where research, scripts, hooks, statics and AI UGC videos are made for you and reviewed before delivery.
Who is MakeUGC the better choice for?
Teams and founders who want to produce AI UGC videos themselves on a small budget and can handle scripts, selection and testing on their own.