What is Billo?
Billo is a platform where brands order UGC videos from real creators. You set up a project, describe what should happen in the video, ship your product to the creators and get finished videos back. Depending on your order, extra hooks, different lengths and other add-ons are available.
What Billo is good at, and who it's for
Billo's strength is real people. A creator who actually holds, opens and uses your product comes across differently than an AI character. For some content that's irreplaceable, and Billo makes access to a large pool of creators easy.
- Brands that need genuine unboxings, product demos and testimonials
- Products where texture, taste or handling on camera make the difference
- Teams that want to order individual videos without an ongoing subscription
- Brands with an in-house creative strategist who writes briefs and picks the results
Pricing and model
Billo charges per video. According to the company, no subscription is required.
| Item | What's behind it |
|---|---|
| Base price | from $99 per video, according to Billo |
| Length and format | longer videos cost more |
| Creator tier | more experienced creators cost more |
| Extras | additional hooks, variations and other options at extra cost |
| Product and shipping | your product has to reach the creator, which costs product, postage and time |
According to Billo's own information, as of October 2026. Third-party sources cite roughly $99 to $500 per video depending on creator and scope, and report prepaid packs.
What you still have to do yourself with Billo
A marketplace connects you with creators. What they should say and show, and which videos you end up testing, is your call:
- Research: Knowing your buyer types, problems and objections so the brief hits the right points.
- Brief, angles and hooks: Creators deliver what you ask for. A weak brief produces interchangeable videos.
- Shipping and waiting: Sending product, waiting for the shoot, following up. That often takes one to three weeks.
- Selection and editing: Finding the best takes, possibly re-editing and adding captions.
- Statics: You need static ads on top.
- Ad claims: Creators speak freely. For supplements and beauty, you have to check that claims are allowed before you run them.
- Fresh supply: Every new testing round means a new order, new shipping and new waiting. The math is in How much does a UGC video cost?
Research, copy, statics and AI UGC videos as a subscription, reviewed by performance experts. From $990 a month, cancel anytime.
Billo vs. AVVEN
| Billo | AVVEN | |
|---|---|---|
| What you get | individual UGC videos from real creators | finished statics and AI UGC videos with 3 hooks each, every month |
| Who does research, scripts and hooks | you write the brief, creators execute | AVVEN: data and ICP research, angles, copy, scripts and hooks |
| Review before delivery | selection and approval by you | review by performance experts, script and hook approval before every video |
| Pricing model | per video, from $99, no subscription required | subscription from $990 a month for 20 ads, cancel monthly |
| Time required from you | medium to high: briefing, shipping, selection | low: onboarding, approvals and feedback in the customer portal |
| Best for | real people with the real product | DTC brands without their own creative team that need new ads continuously |
AVVEN's plans: Starter at $990 (20 ads: 14 statics and 2 videos with 3 hooks each), Growth at $2,290 (50 ads: 32 statics and 6 videos, multiple avatars, iterations based on your numbers) and Scale at $5,390 (120 ads: 84 statics and 12 videos, express delivery in 3 to 4 days). All prices are per month. Other plans deliver in 5 to 7 days, with one revision round per ad included. AVVEN works with AI creators, not real people, and does no media buying and no landing pages.
When Billo, when AVVEN
Billo is right for you if real people with your actual product matter most, for unboxings, product demos and your most important testimonials, and you can handle briefing, shipping and selection yourself. Being able to order single videos without a subscription is a real advantage here.
AVVEN is right for you if you run a DTC brand without your own creative team and want to test new angles as statics and videos every month, reviewed and without shipping or waiting. You can also combine both: real creators for selected testimonials and a subscription for the ongoing supply. More on the differences in AI UGC videos.
Frequently asked questions
How much does a video on Billo cost?
According to Billo, videos start at $99 per video. The final price depends on length, format, creator tier, number of creators and extras such as additional hooks. No subscription is required.
Are there real people in Billo videos?
Yes. Billo is a marketplace for real UGC creators who receive your product and film videos with it. That's the key difference from AI UGC.
What's the difference between Billo and AVVEN?
On Billo, you order individual videos from real creators and write the brief yourself. AVVEN is a monthly creative subscription with research, scripts, hooks, statics and AI UGC videos that are reviewed before delivery.
Who is Billo the better choice for?
Brands that want real people with the real product on camera, for unboxings, product demos and testimonials, and that can handle briefing, shipping and selection themselves.